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state three consideration to make while choosing an area to conduct a field study

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  • Relevance: The location should be relevant to your research objectives. For example, suppose you are conducting a study on the effects of urbanisation on the environment. In that case, you may want to select a city or a specific urban area as your study location.
  • Accessibility: The location should be accessible to participants. If you are conducting a study on consumer behaviour, you may want to choose a place easily accessible by public transport or car.
  • Feasibility: The location should be feasible in terms of logistics and budget. For example, if you are conducting research in a remote area, consider factors such as accommodation and transportation costs.
  • Diversity: Consider choosing a location that represents a diverse population. This helps ensure that your results are representative of a broader population.
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