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Explain five factors that influence choice of distribution channel
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Aug 26, 2021
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Business Studies Form 3
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anony mous
Explain five factors that influence choice of distribution channel
chain of distribution
choosing a distribution channel
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Aug 26, 2021
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anony mous
Nature of goods –where goods are easily perishable, short channels are applied
Nature of market – consumers spread over a large area may need a larger channel
Resources and size of the firm – the size of the firm determine the size of its market hence the channel to be used
Role of intermediaries- Middle men perform different roles and will therefore determine the channel used.
Government policy- various regulations may influence selection of the channel of distribution eg the government may demand sale of goods directly to consumers
Competitors – a firm will select a channel that will compete favorably with the competitor
Marketing risks – where manufacturer wants to avoid cost of distribution, they may use middlemen.
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