Question

Explain five factors to consider when choosing a method of promoting products.

Answer 1

1. Cost of the method- Affordable /cost effective.
2. Target group/method that appeals to the target group.
3. Urgency of the message/information to reach the consumers within the desired time.
4. Nature of the product/method that will give the best achievement.
5. Nature of the message/method of will present the various aspects of the product.
6. Size of the market/ method that will serve the consumers effectively.
7. Intended impression /method that will achieve the desired impression