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Company X intends to use personal selling as a method of product promotion. State four disadvantages of using this method.

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  • It is expensive it requires trained salespersons who are expensive to hire
  • It is time consuming as salespersons need to walk around.
  • Not suitable where the market is widely spread
  • Managers cannot measure the success of this kind of promotion.
  • It is labour intensive
  • Sales persons may misuse resources eg vehicles
  • Difficult to persuade consumers if sales person lack etiquette.
  • It may inconvenience prospective buyer’s programme.
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