Question

Company X intends to use personal selling as a method of product promotion. State four disadvantages of using this method.

Answer 1

• It is expensive it requires trained salespersons who are expensive to hire
• It is time consuming as salespersons need to walk around.
• Not suitable where the market is widely spread
• Managers cannot measure the success of this kind of promotion.
• It is labour intensive
• Sales persons may misuse resources eg vehicles
• Difficult to persuade consumers if sales person lack etiquette.
• It may inconvenience prospective buyer’s programme.