BUSINESS STUDIES
PAPER 1
INSTRUCTIONS TO CANDIDATES
- Answer all questions in the spaces provided.
Questions
- Highlight the importance of a business to a country. (4mks)
- State four characteristics of labour as a factor of production. (4mks)
- Outline four factors to be considered when choosing a method of reproducing documents in an office. (4mks)
- Highlight four disadvantages of a long chain of distribution. (4mks)
- Give four reasons why a company would continue advertising its products which are already existing in the market. (4mks)
- State four differences between departmental store and a chain store. (4mks)
- Highlight four features of bonded warehouses. (4mks)
- Outline four advantages of savings and credit co-operative societies (SACCOs) to the borrower. (4mks)
- Outline four features of an Oligopolistic market structure. (4mks)
- Identify the terms described by the following statements in business studies. (4mks)
Statement Term a) Study of all activities carried out in an office b) Activities involved in movement of goods
from the producer to consumerc) Systematic way of recording business
transactions, analysis and interpretation of
records for decision makingd) Using of goods and services to satisfy
human wants. - Highlight four measures taken by the Kenyan government to reduce mortality rate. (4mks)
- Outline four ways in which the utility of a commodity may be increased. (4mks)
- State four after-sales services that may be offered by the business to the customer. (4mks)
- The following information relates to Embu supplies Limited for the year ended 31st December, 2018.
Capital (1.1.2019)
Drawings
Additional investment
Profit210,000
52,000
130,000
90,000 - Outline four methods used to determine price for his goods other than forces of demand and supply. (Price Mechanism) (4mks)
- List four essential services provided by the county government to the public. (4mks)
- State four benefits of locating a firm near a well developed transport and communication network (4mks)
- State any four benefits to a business that uses E-Commerce . (4mks)
- Give four circumstances under which an insurance company may refuse to compensate. (4mks)
- It has been observed that most developing countries their biggest proportion of population is made up of people below the age of 18years. Outline four challenges such countries are likely to experience. (4mks)
- In the absence of a partnership deed, partners will have to adopt to the provision of the partnership Act of 1963. State the provisions of the following clauses. (4mks)
Clause Provision a) Capital contribution b) Sharing of a profit c) Salary to partners d) Interest on drawings - Name the ledgers where the following account should be recorded. (4mks)
Account Ledge r (i) Creditors
(ii)Land
(iii)Insurance
(iv)Stock - Outline four elements that constitute demographic environments. (4mks)
- The following balances were extracted from the books of Kindaruma traders on 31st July, 2018.
Items Shs Capital
Cash in hand
Buildings
Furniture
Motor vehicle
Creditors
Debtors
Bank500,000
20,000
200,000
25,000
137,000
18,000
36,000
100,000 - State four reasons why the Government gets involved in business (4mks)
Marking Scheme
- Importance of a business to a country. (4mks)
- Leads to creation of employment opportunities.
- Enables businessmen to earn profits, thus improving standards of living.
- Ensures continuous supply of products and services in the country.
- The government obtains revenue in the form of licenses and taxes from businesses.
- Businesses facilitate the distribution of goods and services to consumers countrywide.
- A large number of industries in a country lead to the production of more goods and services thus increasing the country’s wealth.
- Businesses lead to the development of infrastructure and social amenities e.g roads, schools, hospitals e.t.c
- Characteristics of labour as a factor of production. (4mks)
- It’s a basic factor of production
- It cannot be stored/ highly perishable
- It cannot be separated from the labourer
- Labourers sells their labours and not themselves
- It is human therefore it has ability to think and it can get annoyed
- Labour is highly mobile (geographically and occupationally)
- Factors to be considered when choosing a method of reproducing documents in an office. (4mks)
- The state of neatness required.
- The availability of the means of reproduction.
- The skills required in the reproduction of the document
- The cost of reproduction.
- The quantity required
- The urgency of reproducing the document
- Types of documents to be reproduced
- Disadvantages of a long chain of distribution. (4mks)
- It increases the cost of the product.
- Goods may not reach the market at the right time.
- Goods might be damaged due to mishandling.
- Goods may be adulterated
- Reasons why a company would continue advertising its products which are already existing in the market (4mks)
- To make new consumers aware of the existence of the product/ To enable the company to capture new markets.
- To educate consumers on the proper way of using the product.
- To retain the already captured market/ To maintain customer loyalty.
- To enhance the company’s public image.
- To correct misleading information that consumers may have received.
- To continuously remind consumers of the continued existence of the product.
- To cope with competition from producers of similar products.
- To announce price changes
- To announce changes or improvements done on the product
- Differences between Chain stores and departmental stores.
Departmental store Chain store a) All departments operate under one roof a) Have branches all over the country b) Stocks a wide variety of goods b) Stocks a limited variety of goods c) Usually advertised locally c) Advertises nationally since they have
branches all over the country.d) Purchases are decentralized d) Purchases are centralized e) Each department sets its own price e) Prices are uniform in all branches f) Goods remain in their respective departments f) Goods may be moved to other branches
where their demand is high.g) Each department deals in a different line of goods. g) All branches sell similar goods - Features of a bonded warehouse.
- Goods can be prepared for sale.
- Goods can be sold while under bond.
- Arrangements can be made for goods to be re-exported elsewhere while in the warehouse
- Goods are held in the warehouse until custom duty is paid.
- The importer gets time to find money to pay for duties while the goods are in bond.
- Storage charges are imposed for all goods stored in the warehouse.
- Benefits of savings and credit co-operative societies (SACCOs) to the member. (4mks)
- SACCOS members may save money inform of shares
- Members get loans at relatively low interest rates
- A member may get different categories of loans.
- Member may get loans easily.
- Members are educated /advised on cooperative activities.
- Members receive dividends based on their share contribution
- Members’ contributions are insured.
- Features of an Oligopolistic market structure. (4mks)
- There are few large sellers
- Can be pure oligopoly where products are identical or differentiated through branding.
- Firms are price givers/makers.
- Has price rigidity/kinked demand curve
- There is firm rivalry where each firm tries to undo each other.
- There is possible price discrimination.
- Firms may be interdependent in decision making.
- Terms described by the following statements in business studies. (4mks)
Statement Term a) Study of all activities carried out in an office Office Prcatice b) Activities involved in movement of goods
from the producer to consumerDistrinution/ Transport c) Systematic way of recording business
transactions, analysis and interpretation of
records for decision makingAccounting d) Using of goods and services to satisfy
human wants.Consumption - Measures taken by the government to reduce mortality rate. (4mks)
- Availing better health care
- Food security
- Disease preparedness e.g floods, fire
- Control use of drugs like alcohol
- Control of social crimes by providing security
- Apply measures to reduce road accidents
- Minimizing internal conflicts and wars.
- Improving environmental sanitation to prevent spread of diseases.
- Ways in which the utility of a commodity may be increased. (4mks)
- Processing/Manufacturing/changing the state of commodity from one form to another
- proper storage
- Transportation.
- trade/exchange of goods
- After-sales services that can be used in product promotion (4mks)
- Transport of goods to customers
- Installations of tech-equipment.
- Product warranty
- Supply of spare parts
- Repairs of broken equipment.
- Training buyers on how to use the product.
- The following information relates to Embu supplies Limited for the year ended 31st December, 2018.
Capital (1.1.2019)
Drawings
Additional investment
Profit210,000
52,000
130,000
90,000
Closing capital = Opening capital + Additional investment + Profits - Drawings
Closing capital = 210,000 + 130,000 + 90,000 – 52,000
= 430,000 – 52,000
= 378,000 - Methods used to determine price of goods other than forces of demand and supply. (4mks)
- Price control
- Bargaining/ haggling
- Tendering
- Auctioning
- Private treaty
- Retail price maintenance.
- Essential services provided by the county government to the public. (4mks)
- Health
- Water and sewerage
- Communication
- Fire fighting and rescue
- Education
- Transport
- Housing
- Cleaning public place (market)
- Benefits that accrue to a firm that is located near a well-developed transport and communication network. (4mks)
- Ease of access to the market.
- Able to access raw materials fast and conveniently.
- Receives raw materials while still fresh.
- Minimizes damage on raw materials as they are transported to the plant.
- Lowers the risk of damage on finished goods during transport to the market.
- Enables the firm to maintain close contact with its customer.
- Ease the movement of labour to and from the firm.
- Benefits of using E-commerce in transacting business in an organization. (4mks)
- Facilitates access to a large market.
- Large and small business can transact business through the internet without discrimination.
- Possible to receive instant feedback.
- Relatively cheap
- Reduces paper work since many dealings are online
- One can access other business information from the internet.
- A fast way of doing business
- Circumstances under which an insurance company would refuse to compensate an insured person. (4mks)
- If the insured has no insurable interest.
- If the insured did not act in utmost good faith when he took the insurance.
- If the loss is as a result of events which are considered as uninsurable e.g riots
- Where the policy was not in force i.e if the insured failed to pay for the due premiums.
- Where the loss was occasioned by negligent behavior by the insured.
- Where the loss was occasioned willfully or deliberately.
- Where the insured company has been declared bankrupt.
- Where the principle of proximate cause does not apply.
- Late claims.
- Challenges of a young population
- High dependency ratio
- Low savings and investments.
- High government expenditure on providing goods and services for the young e.g education, medical care
- High unemployment levels when they graduate from colleges.
- Increased social delinquencies e.g crime, drug abuse, immorality e.t.c
- In the absence of a partnership deed, partners will have to adopt to the provision of the partnership Act of 1963. State the provisions of the following clauses.
Clause Provision a) Capital contribution Equal contribution of capital b) Sharing of a profit Profits to be shared equally c) Salary to partners No salary should be given to any partner d) Interest on drawings Some interest should be charged on drawings - Ledgers where the following account should be recorded. (4mks)
Account Ledge (i) Creditors
(ii)Land
(iii)Insurance
(iv)StockPurchases/ creditors' ledger
General ledger
Nominal ledger
general ledger - Elements that constitute demographic environments.
- Birth rate
- Death rate/ mortality rate
- Sex/gender.
- Population age distribution.
- Migration
- Emigration
- The following balances were extracted from the books of Kindaruma traders on 31st July,
Items Shs Capital
Cash in hand
Buildings
Furniture
Motor vehicle
Creditors
Debtors
Bank500,000
20,000
200,000
25,000
137,000
18,000
36,000
100,000
Kindaruma
Trial Balance
As at 31st July 2018Particulars Debit (Dr) Credit (Cr) Capital 500000 Cash in hand 20000 Buildings 200000 Furniture 25000 Motor vehicle 137000 Creditors 18000 Debtors 36000 Bank 100000 Total 518000 518000 - Emerging issues in product promotion. (4mks)
- Extensive use of billboards in sales promotion
- Increased use of road shows in product promotion.
- Extensive use of internet in advertising.
- Introduction of outdoor advertising using LCD screens.
- Greater use of vernacular advertising through the various vernacular radio stations.
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